Strategic Advisor Across: Tier-1 Banking • Telco • Energy • Utilities • SaaS
Judgement is the Moat.
The market is splitting. One side is trapped in 4-hour manual research loops. The other uses AI to surface the "Unspoken Needs" of a CFO in 20 minutes.
I have not changed the fundamentals of enterprise sales; I have simply added AI Fluency to deliver better quality and more informed decision-making.
The Origin
Working in the bid hub in 2020, I watched 12 experts locked in a room for three days building a renewal pitch. Expert time—imprisoned on £100m+ deals.
That sparked: "How do we make ourselves irreplaceable?"
We built GAIN—spreadsheets + Power BI to surface buried gold in 10 minutes instead of 3 days. 80% cycle time drop. Service managers and CTOs ran with it. Renewals became growth vehicles.
On one massive renewal, we surfaced a forgotten security framework. Client froze: "How did you even know that existed?"
Deal done. We knew their business better than they did.
Manual intelligence layers then. AI does it in seconds now—but only with judgment.
Direct Mandate Performance
Banking & Finanacial Services, Global Telcos & Enterprise Software (SaaS)
I am a practitioner, not a theorist. I personally won and expanded complex £5M–£50M+ transformations, including individual Professional Services deals exceeding £10M. The frameworks shared here were developed in the room, navigating high-stakes governance and outcome-based mandates.
The Performance Formula
This archive represents all the experience, IQ & EQ I gained and mentored to my teams—now augmented with AI Fluency to drive accelerated insights for sales performance.
The Release Schedule
EQ + IQ + AI = SALES PERFORMANCE
Connect for Collaboration
Sharing frameworks to help organisations move forward. Currently exploring Commercial Leadership roles.
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